Performance Media Buyer
ABDELRAHMAN
TAWFIK.
With over 3 years of experience, I bridge the gap between ad spend and revenue. I specialize in planning and executing high-converting campaigns across Meta, TikTok, and Google Ads, driving measurable growth for E-commerce and Governmental projects.
Selected Campaigns.
Digital Marketing
Portfolio
Dive deep into the strategies, funnels, and scaling tactics behind leading brands across MENA. Discover how I consistently maintain a 9x+ ROAS and drive massive user acquisition for e-commerce, governmental, and B2B sectors.
Experience.
Expert Media Buyer
Atheel CX (GAFI Project)
— Appointed to lead digital advertising strategies for the Cairo International Fair (2025) in collaboration with the General Authority for Investment and Free Zones (GAFI).
— Successfully achieved all reach and impression targets in strict accordance with tender specifications, maintaining the lowest possible CPM.
Media Buying Manager
MGH (Egypt & UAE)
— Led digital ad operations and developed regional MENA marketing strategies.
— Designed and delivered comprehensive media buying curricula for MGH Academy, training teams on best practices across Meta and Google platforms.
Senior Performance Media Buyer
Just Order (Shein Partner)
— Orchestrated high-scale performance marketing for SHEIN's logistics gateway in Egypt.
— Executed end-to-end campaigns on Meta, TikTok, and Google Ads, maintaining a consistent ROAS of 7x - 10x during peak seasons.
— Optimized the customer journey from order placement abroad to local delivery in Egypt, significantly reducing CPA.
Lead Media Buyer
Zax Studio & Independent
— Delivered projects across MENA for digital courses, and B2B clients.
— Built tailored ad solutions, managed campaigns from start to finish, and trained agency teams on performance best practices.
- Meta Ads (Facebook/Instagram)
- TikTok Ads
- Google Ads
- Snapchat Ads
Taiba Academy
Class of 2024
Degree in Management Information Systems (MIS).
Certifications
- — Degree in Management Information Systems
- — Full Stack Web Development Basics